I played Tennis for about five years before getting into college and became pretty heavily involved in the tennis culture in general; having the right shoes, the right racket, even hitting the right ball. Roger Federer is without a doubt an icon amongst the tennis community and even amongst the non-tennis community. He, as of right now, is the second best tennis player in the entire world but for a few years recently he was number one. What makes Federer stand out on the court is the fact that he is extremely calm and shows little to no emotion to his opponent while playing. He is from Switzerland and is without a doubt an advertisement model.
He does commercials for The Swiss Army Knife company, Rolex, Gillette and Wilson tennis company. For those of you who don’t know, these are humongous brands in the world that have television commercials, magazine ads, billboard ads, and a lot more. Now, not only do his fans and others want the racket or shoes that hes wearing, but they want the brand of knife that he uses, the type of razor that he uses to shave, and even the kind of watch that he wears.
I think what gives him his power, first and foremost, is the fact that he is a phenomenal tennis player. He does a trick shot that is unheard of that he actually coined which put him on the map, more or less, a few years ago. Second, he is so calm and this appeals to people. Tennis viewers/players and so used to the loud grunting and screaming from the players on TV that when Federer plays they can’t help but recognize his demeanor.
He appeals to a wide range of people. The kids who like tennis will definitely look up to him, much like how a pee wee baseball player would look up to Derek Jeter. He also appeals to older and middle aged tennis players because they may model their attire or shots after Federer. Anyone who knows Federer and needs a new razor, racket, watch, or knife may also appreciate him because of his commercials that bring out his personality that also appears on the tennis court. Here, for fun, is a video of Roger Federer’s trick shot that I mentioned before, it’s pretty cool.