Semester Projects 2011

Semester Project: Digication Site

Why I chose to build a digication site for my semester project?

Since October, I have been interning in Corporate Communications at a research-intensive pharmaceutical company. As an intern, I have learned the need to set yourself apart from others and have recently participated in interviews for a department coordinator. While interviewing potential candidates, I learned the importance of interviewing with a unique presentation in order to find placement in jobs that go beyond the office and far beyond each individual project. This experience made me look back at how I had interviewed for my internship, in an effort to enhance that presentation for future job interviews. I had brought my portfolio with me to the interview filled with the newspaper and other representations of my work. The major problem with this presentation even though I got the job: the presentation was made of paper materials and truthfully lacked innovation.

A digication site was not my initial idea for my semester project. I was going to write a blog about corporate life as both an intern and a student, but I was already doing something similar for an independent study and I wanted to do something different, where I could expand my technological skills and my professional presence. Digication was my outlet for this need, so I consulted with my academic advisor and mentor, Professor Zoffel. After consulting with him, I decided that I would get more out of this semester project if I created my own digication site from beginning to end using IWeb instead of creating a page using the Manhattanville digication system.

For my semester project, I created a digication site including the following pages: welcome, about, resume, publications, presentations, community, blog (entries and archive), and contact. This site will be launched onto the Internet using the domain name http://www.oliviaecker.com. I plan to use this digication site for future job interviews in order to present myself in a more unique manner for corporate positions within corporate communications than in the way that I interviewed for my first corporate intern position.

Welcome

My “welcome” page is the introduction to my digication site, which will be the first page of the site that viewers will see when their browser opens. This page is also the introduction to the concept mapping that I did to organize this digication site. The photos on the top of the page illustrate the sections of the site: publications, presentations, and community with a large photo of myself adding a visual to my written introduction.  My written introduction includes my education, my interests, my focus within communication, my corporate experience, and my invitation to viewers further explore my digication site. This page is the foundation, only to be expanded upon during the next pages of the entire site.

About

My “about” page is the second page of my digication site that focuses on giving viewers an opportunity to learn more about me, both personally and professionally. The photos on the page are still in the same order because this particular page is still focusing on me and the smaller photos are components of myself; publications, presentations, and community. The additional information that can be seen about me on this page includes my occupational information, favorite books/resources, and photos from my personal experiences. The main article for this page focuses on my journey putting “Theory to Practice” otherwise known as “Classroom to Corporate America,” which combines and explains the way in which I use my educational experiences within corporate.

Resume

My resume has been placed on the third page of my digication site and I have also placed a link on the top of the page where interested future employers can download a PDF of my resume. My resume includes the following sections: education, leadership activities, honors & awards, computer skills, presentations, and work experience. This page does not include any photos, which was a personal decision that I made throughout the concept mapping and design process.

Publications

“Publications” is  the first section of my three-section digication page. This page focuses on both corporate publications and academic publications that I have done since Fall 2008, when I began my college career at Manhattanville. The main photo on the page is a photo that I chose to use to represent publications, a large part of my past, present, and future communications career. The publications feature the Fall RegenOrator, the Winter RegenOrator, the Spring RegenOrator, 2011 Regeneron Annual Report, and multiple editions of Touchstone Newspaper. The articles that I have written for each of these publications are also featured on the page as well. All publications have been archived on this site and photos are included on the sidebar of the page.

Presentations

“Presentations” is the second section of my three-section digication page. This page focuses on both academic presentations and corporate presentations that I have done since Fall 2008, when I began my college career at Manhattanville and since I began my corporate internship in October 2011. The main photo on the page is a photo that I chose to use to represent presentations, a large part of my past, present, and future communications career. My presentations include the Regeneron Holiday Photo presentation, the RON Intranet Focus Group presentation, and the Regeneron Walking Initiative presentations, as well several academic presentations covering corporate and communication theory topics. All presentations have been archived on this site and photos are included on the sidebar of the page.

Community

“Community” is the third section of my three-section digication page. This page focuses on community organizations that I have worked in conjunction with that I have done since I began my corporate internship in October 2011. The main article is a overview of “what is community?” written from the view of my personal experiences. The main photo on the page is a photo that I chose to use to represent community, a large part of my past, present, and future communications career. My community relations include, but are not limited to, the American Heart Association, Kiwanis International, and Kids Discover Magazine. The photos included on the sidebar of this page are the logo distinctions for all community relationships that I have built and continue to maintain and improve connections with throughout my internship work.

Blog

  • Entries (7)
  • Archives
  • Photos-Visual Image of Written Blog (1 photo per blog)

 http://oliviaecker.tumblr.com/-Click this link to view blog, which has been posted to tumblr until digication site is launched officially on the Internet. 

How I Learned to Love Corporate America

Organization Theater: Reflexivity, Crisis, & the Human Response within Organizational Settings

 “How I Learned to Love Corporate America” examines Corporate America, focusing on Organization Theater: Reflexivity, Crisis, & the Human Response within Organizational Settings. As a Communication Studies student, I have recently had the opportunity to begin working as a Corporate Communications Intern in Corporate America. This opportunity has allowed me to combine my academic coursework with my internship experiences to create an “applied world” experience.

Within the last couple of months, I have expanded my knowledge of communications, crisis, and life.  I have worked on a corporate newsletter, the launch of an online newsletter, the company website re-design, the company intranet re-design, attended several high profile company events, and served as the communications liaison for the community relations program.

Aside from communications, I have seen crisis communication front and center with the unexpected loss of a member of the senior management. But to me, crisis can be both large and small, and I have experienced several small crisis events that have taught be many things about life inside the corporate world and out.

“How I Learned to Love Corporate America” will allow you to follow my journey through the organization theater of Corporate America. There are sure to be positive and negative posts and posts that provoke intellectual thought, which will be accompanied by readings from several different textbooks focusing on Organizational Development. I encourage you to follow my journey through the development, crisis, and intellectual thought process of my personal experiences within Corporate America.

Contact

The contact page is the final page of my digication site giving viewers all of my contact information to allow for future inquiries including my name, my current internship corporation, my cell phone number, and my email address. The photos on this page include the initial photo collage representation that is at the top of each page of the digication site as well as additional photos that represent me in my transition from childhood to adulthood, where I eventually entered college and career.

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