When I first came across this ad I could NOT believe it. “Look like you give a damn” was the first thing I saw right after I realized that the African American man was holding an Afro-wearing and bearded black head in his hand. It is very clear that Nivea believes natural black hair is not civilized.
This advertisement reminds me of an incident that happened with my good friend, Dev. Dev is African American, Jamaican decent and has natural hair. A few days after being hired as a sales associate at Calvin Klein, the store manager came up to her and suggested that she “fix” her hair to look more presentable.
I am confused to why advertisers or anyone for that matter would think natural hair on African American is not civilized. There is only one word to describe this advertisement and anyone who shares in this way of thinking– ignorant.