The police procedural television genre is very popular in today’s society. These crime dramas garner viewership from multiple age groups. Thw police procedural NCIS is most popular with viewers over 50, a group that is less desired by many advertisers. The show received a 4.2 rating among the 18-49 crowd which made it a top 10 show for that week but the rating is nothing compared to 15.3 rating among people over 50. In numerical terms the show attracted 5.3 million viewers between the ages of 18 and 49 and 14.8 million viewers over 50. Police procedurals attract a diverse audience.
The following link is to a commercial that played online during the streaming of the Southland episode Community. This commercial about becoming a police chief to help your community is very fitting to the show’s premise and was strategically aired during this show that is based on the lives of police officers.