A Live Commercial – Interactive Advertisment

I don’t know if any of you have seen this, but I’ve been meaning to post it up on the blog. I came across this on Youtube a few weeks back and I found it to be extremely creative and fun to watch. It is an interactive commercial where pedstrians could actually take part in it. Everything has become digitalized these days, however with creative ads like this, it catches the attention of everyone who happens to be around the area. It takes place in real time and in the common space of everyone. It is marketing tactics like these that should be looked up at rather than just tv/internet ads. Enjoy!

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