This project focuses on the television subgenre of the police procedural. Shows such as Law & Order, NCIS, Southland, CSI, and many others which are prime time dramas that dominate week night TV programming. This programming is coveted by advertisers who want to reach a mass audience. In 2010, more than 5% of cable TV and satellite viewers tuned in to CSI: Crime Scene Investigation and Without a Trace. Studies of TV programs and commercial audiences show that some programs maintain more of their program audience during commercial breaks because of the genre of a program. The genre of the police procedural maintains a heavy program audience during commercial breaks.
This project focuses on themed and targeted advertising. Advertisers are starting to show ads for services that cater to older people because the viewers who watch shows like NCIS and Southland are over 50. The advertising market is changing for police procedural programming.