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Culture Jamming

This is my example of culture jamming. It’s a Coca-Cola billboard, where the word “profit” has been written under the intended message of “Love”. This is an example of culture jamming because it is intended to reveal that the goal of large companies such as Coca-Cola where despite whatever message they’re trying to convey, making money is the bottom line and real concern for companies as large as Coca-Cola.

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