In this week’s On the Media, the segment on “The End of Endorsements” caught my attention because it was interesting to see how individuals who do read newspapers actually have a preference of what they’d like it’s content to be. Particular cities throughout the country such as Chicago and Atlanta have cut themselves out from endorsement deals, currently from political parties. This is not necessarily because they wanted to, but their audience would most likely refrain from continuing to read their papers if they did campaign these partisan figures. All the readers want to be provided is “information they can’t get elsewhere”, but to let them make their own decisions such as which political candidate they’ll vote for in this upcoming election. There are so many media choices, but newspapers still have that credible origin that their audience appreciates.
At first I thought, why should it matter? They could just bypass it. But they’re harassed by so many sources of media that’s just being shoved in their face, it’s almost as though they want to escape that when they’re reading the newspaper and not be surrounded by propaganda. I understand that’s all apart of seeking that attention, but I know that if I ever pick up a newspaper, or even a magazine I’m not looking for advertisements but merely information on certain issues, which is why I picked it up in the first place. Just like those readers, I’d rather more informative over persuasive writing and articles; facts over opinions. “Readers just don’t value on endorsements, they want to be informed citizens.”