Malcolm Gladwell

In the article “Small Change: Why the Revolution Will Not Be Tweeted,” Malcolm Gladwell discusses the way a few college students protested their rights in a coffee shop that eventually transgressed to other states involving thousands of people. Gladwell then talks about the way this protest differentiates from the way our society and culture protests today with use of social media as the outlet. I found Gladwell’s perspective and opinions of activism to be accurate. Today, protests are easily accomplished through social media, such as Facebook and Twitter. Through these social networks, there is very little personal investment since everything done is through a screen rather than in person. Protesting via social media is quicker and easier in that a person can create a page and invite people to “follow” or “like” it. I believe that our society has become dependent on these social networks, which is why protesting through them can essentially get the word across since so many people are on them on a daily basis. But why has social media changed the way we used to protest? In the 1960s protests began with a small group and over time they branched out into thousands of people without the reliance of social media. When I think of a protest, I think of people physically standing up for what they believe in, not relying on the Internet to get their word across.


  1. I agree with Brittany’s opinion on the Gladwell essay. People in today’s society have become dependent on social media which allow protests to happen much easier. Brittany’a idea of a protest is exactly how I envision it. I think of people coming together physically.

  2. I agree with your point about protests being physically standing up for something that you believe in but I also think that social media is a good way to get the word out about a protest. It allows you to reach like minded individuals who will then come to physically protest.

Leave a Reply