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Kony 2012

After discussing in class about Mediated Mobilization, Kony 2012 came to mind. I believe this is a good example of Mediated Mobilization, the campaign was able to capture attention quickly. I actually remember watching the film, its purpose was to promote the charity’s “Stop Kony” movement. The campaigns attention was to make Joseph Kony globally known in an effort to arrest him. Joseph Kony is a Ugandan militia leader and fugitive. Although, Joseph Kony was not captured within the one year deadline, the short film was a success becoming the most viral video, reaching 100 million viewers.

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