My research talks about gendered cultural messages in the media regarding alcohol and the stereotypes in the media that we see and how culture jamming plays a role. I wanted to explore this because it’s a problem that still goes on and I want to dig more deep about what women face in society regarding to this situation. After one of my sociology classes, I started to think about it. I figured it would be more interesting. I have information that shows that media is the number one contributing factor that pressures people to get involved in drinking. Also how alcohol abuse leads to sexual assault, drugs, car accidents and etc.