Vero is the latest social media platform that has taken the world by storm. The image-sharing app launched in 2015, and since then it has skyrocketed up the social media popularity ladder with nearly three million downloads.
Vero’s surge in popularity may be attributed users who were frustrated with Instagram’s
In the platforms manifesto, it claims to offer a more “authentic” experience compared to its counterparts
One of the major differences that I found is that it’s only free to the first one million users. Users who sign up after will be charged a small fee for a yearly subscription. On the company’s website, they state that:
“Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetize our users’ behavior or tricking them back into the app with notifications.”
Personally, I think that this business model has its flaws. Since the platform will be advertising free I believe this will greatly hinder their growth. Compared to their counterparts who are not advertising free they have had exponential growth, How? Through their advertising services, they have been able to secure the funds to grow. Unless Vero receives funding from investors that will allow the company to grow.
Ultimately I think that people will be hesitant in paying a subscription fee to be active on the platform. I like what they are about, but I think the business model needs work if they want to continue to grow.